An unexpected rise in public consumer confidence for August is set to be announced by GfKNOP the market research and consumer agency. This is will be the first rise in the index in over six months and shows that even though the country is undergoing a particularly serious bout of austerity, this has not caused people to stop going out and buying things.
So what does this tell us about the state of play? I'm not really sure if it means that people have their head in the sand or whether the gloomy news is overexaggerated and the people are showing the true nature of the economy. In any case it certainly is good news for business in the UK as spending is set to at least stay level if not rise in the months up to Christmas.
Again this will help alleviate any possible worries felt by both employers and employees alike, as with a potential rise in spending brings added to the overall economy at a time when it is most needed. This is what was needed to keep overheads at bay, in a time when everything seems to be rising, from health insurance costs to the price of stationery going up in price. At a time when wages are remaining largely static.
If things remain like this the projected doom & gloom of the feared "double dip" may just never come to fruition [fingers crossed].
